Perceived Usability Evaluation of TikTok Shop Platform Using the System Usability Scale

The popularity of TikTok is getting higher because from the start a platform that provides new experience combines social media as well transacting online.TikTok allows businesses to market their products in creative form possible, such making videos and building community with share. an application plays important role paid promotional media, which course directly related digital marketing carried out by business people e-commerce sector. In this research, author wants know usability Shop feature has recently become increasingly popular society. System Usability Scale (SUS) will be used test whether application, especially feature. standard SUS version 10 instruments. accuracy value then measured using acceptable rage, grade scale adjective ratings (SUS). Based on questionnaire data collected 49 respondents, it was found 10.6 percent respondents were male 93.6 female. 79.49 included acceptability ranges category, meaning can accepted users, C means quite good excellent category.